hu0;Alt2o8gh the idea was really a more granular version of web cookie-based ad targeting that already goes on”No. Cookies can be not accepted or blocked. Phorm was intent on the intercpetion of users data stream. The best that behavioural advertising of any kind can do, is show what you WERE interested in. Not what you are interested in now, or make irrelevant guesses, as any one who has ever used Amazon will be able to testify (And I wish to God there was a way I could turn off that stream of twaddle)